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		<title>Tre definizioni per capire il brand journalism</title>
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		<dc:creator><![CDATA[Marialetizia Mele]]></dc:creator>
		<pubDate>Mon, 07 Aug 2017 10:15:30 +0000</pubDate>
				<category><![CDATA[Principi]]></category>
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					<description><![CDATA[Giornalismo che parla di brand, o fatto da brand? E che cosa significa per un brand “fare giornalismo”? Le risposte di tre professionisti del brand journalism. ]]></description>
		
		
		
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		<title>Costruire la credibilità nell&#8217;epoca delle fake news</title>
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		<dc:creator><![CDATA[Marialetizia Mele]]></dc:creator>
		<pubDate>Tue, 25 Jul 2017 10:23:11 +0000</pubDate>
				<category><![CDATA[Etica]]></category>
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		<category><![CDATA[credibilità]]></category>
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					<description><![CDATA[Tra post-verità e fake news, è sempre più difficile conquistare la fiducia del pubblico. Le aziende hanno una grande opportunità: diventare una fonte credibile di informazione]]></description>
		
		
		
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		<title>Il brand journalism spiegato da chi l’ha inventato</title>
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		<dc:creator><![CDATA[Marialetizia Mele]]></dc:creator>
		<pubDate>Fri, 30 Jun 2017 14:49:27 +0000</pubDate>
				<category><![CDATA[Storia]]></category>
		<category><![CDATA[Principi]]></category>
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					<description><![CDATA[Come Larry Light rivoluzionò il marketing e salvò un grande brand “pensando da giornalista” ]]></description>
		
		
		
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